2022 Year In Review
Elevate Your Business with The Ageing Sea.
In today's competitive business landscape, standing out from the crowd is essential for all businesses. Creative advertising and marketing solutions, including logos, branding, brochure design, website design, and advertising creative, can help you achieve success and capture the attention of your target audience. In this article, we'll explore how The Ageing Sea, has used their expertise to assist businesses in various industries. Let's dive into their exciting projects throughout 2022.
Rebranding Success: Sime Darby Industrial Solutions
The Ageing Sea's winning of a branding tender with Sime Darby Industrial Services (SDIS) marked an impressive start to 2022. This project involved rebranding, renaming, and repositioning multiple business units, such as Austchrome, Haynes Mechanical, and Haynes Labour Hire. By January, the new Austchrome brand strategy and identity were completed and ready for a February launch. The Ageing Sea provided the internal marketing team with comprehensive brand guidelines, including logo assets, stationery and email marketing templates, a 16-page capability statement, digital case study templates, and digital launch assets. Discover more about their successful brand strategy case study.
Building Brands and Delivering Results: Solid Ground Roasters & Whitbreads Soft Drinks
Throughout the first quarter, The Ageing Sea continued delivering work for clients like Whitbreads Soft Drinks and Solid Ground Roasters. They catered to Whitbreads Soft Drinks' monthly social media content requirements and provided Solid Ground Roasters with packaging, social media, and website content updates. These projects demonstrate how creative design solutions can effectively enhance your brand's online presence and engage your target audience.
Real Estate Branding Excellence: Ken Guy Buderim
February marked an exciting milestone for The Ageing Sea, as they secured their first major real estate branding project as an independent agency for Ken Guy Buderim Property Marketing. The task was to create a brand and website for Windsor Park Burnside, a luxury hinterland land development known for its larger-than-average block sizes. To gain insights into this remarkable brand and website case study, click here.
Enhancing Brand Communication: Hueston’s Cleaning
The Ageing Sea understands the significance of professional brand communication collateral. For example, they worked with Hueston's Cleaning to develop a high-quality stationery package, ensuring their invoices, estimates, price lists, and customer communications exuded confidence and trust. By paying attention to even the smallest details, you can elevate your brand's professionalism and leave a lasting impression on customers.
Extended Brand Rollout: Complete Envirotest
In 2021, Complete Envirotest, a compliance company based in Kalgoorlie, required a rebrand and website redesign. The Ageing Sea took this project a step further in early 2022 by completing an extended brand style guide. This guide encompassed uniforms, vehicle and office signage, stationery templates, merchandise, and digital marketing assets. By ensuring consistency across all touchpoints, businesses can establish a cohesive brand identity that resonates with their target audience. To gain further insights into this brand and website case study, click here.
Fulfilling Stakeholder Expectations: Primec Brand & Go-to-Market Strategy
With the SDIS tender in full swing, The Ageing Sea's extended team seamlessly juggled multiple creative projects and key stakeholder workshops. Among their priorities was Haynes Mechanical, which required a complete brand rebuild and collateral overhaul. The Ageing Sea started the process with a discovery workshop, followed by name development and brand storytelling that aligned with the business's strategic direction and creative brief. This dedication to fulfilling stakeholder expectations ensures that every aspect of the brand represents the vision and goals of the business.
Once the new name ‘Primec’ was approved The Ageing Sea team crafted a brand identity aligned with the brands vision, presenting concepts and creating visual systems for marketing materials. Brand guidelines, stationery templates, and email template designs were developed for consistency. The brand launch showcased Primec's capabilities through a digital case study and captivating capability statement. A targeted brand awareness campaign on Facebook, LinkedIn, YouTube, and Google raised awareness. The Ageing Sea's strategic approach and expertise positioned Primec for success. Consider their journey to inspire your brand's rebranding or refresh.
Expanding Digital Presence: Earth Friendly Concrete Brand Audit & Go-to-market Support
In September 2021, The Ageing Sea collaborated with Wagners' marketing team to design and build an innovative website for their Earth Friendly Concrete (EFC) product line. What began as a website design brief soon expanded into a comprehensive brand audit. This audit included updates to the brand identity, master assets, brand style guide, product identities, partnership brand integrations, email marketing, stationery templates, digital and social media assets, signage, uniforms, merchandise, and digital marketing materials. This case study emphasizes the importance of periodic brand audits to ensure your brand remains relevant and engaging. View the brand refresh case study here.
Community Engagement and Giving Back: North Shore Boardriders
As part of their commitment to community engagement, The Ageing Sea supports not-for-profit sporting groups and organizations like the North Shore Boardriders Club Inc. They built a new Squarespace website for the club in 2019/20, and in 2021, they converted the site into an e-commerce platform to help the club raise funds by selling their self-produced 80's Book ‘Yesterday is Gone’. This example showcases the positive impact businesses can have by supporting community initiatives.
Creative marketing solutions, including logos, branding, brochure design, website design, and advertising creative, are vital for the success of small and medium-sized businesses. The Ageing Sea's projects from January to March 2022 demonstrate how investing in professional design services can elevate your brand, engage your target audience, and set you apart from competitors. By partnering with experienced design agencies, you can unlock the full potential of your business and achieve the success you desire.
April to June Highlights
In today's competitive business world, having a strong brand identity and engaging marketing materials are essential for small to medium-sized businesses. Whether you're looking for logo design, branding, brochure design, website design, or advertising creative, partnering with a design agency can help you achieve success. In this article, we'll explore the exciting projects undertaken by The Ageing Sea from April to June 2022, showcasing their expertise in delivering creative design solutions that leave a lasting impact on your target audience.
Packaging Excellence: Solid Ground Roasters Cold Brew Cans
When it comes to packaging design, The Ageing Sea is no stranger to delivering outstanding results. Solid Ground Coffee Roasters, known for their exceptional coffee offerings, expanded their product line to include cold brew cans and cold brew concentrate. The Ageing Sea worked closely with them to create captivating label designs for their new cans. The attention to detail and creativity in packaging design can make your product stand out on store shelves and leave a memorable impression on customers.
Stationery Design and Template Development: SDIS
Sime Darby Industrial Services understood the importance of cohesive branding across all touchpoints. They partnered with The Ageing Sea to develop professional stationery designs and templates that reflected their brand identity. Consistency in your stationery design not only conveys professionalism but also reinforces brand recognition and builds trust with your customers.
Reflecting Growth and Expansion: Plentify Grant Writing
Plentify, a regenerative agricultural consulting business, expanded their service offering to include grant writing and application management support. To align with this expansion, The Ageing Sea updated their brand identity, ensuring it reflected the breadth of services they now provide. A well-executed brand update showcases your business's growth and positions you as an industry leader.
Engaging Digital Content: Acres Noosa
In the era of digital marketing, creating engaging content is crucial for attracting and retaining customers. Acres Noosa, a boutique retail space in Noosaville, collaborated with The Ageing Sea to develop five captivating video edits for their social media campaigns. By leveraging visually appealing content and launching targeted digital campaigns on platforms like Facebook and Instagram, Acres Noosa successfully increased brand awareness and attracted tourists to their store.
Local Advertising Spotlights: Whitbreads Soft Drinks
Whitbreads Soft Drinks and Cordials recognized the importance of local advertising and engaged The Ageing Sea to create a 30-second video ad for the local drive-in cinema. By utilizing existing content and crafting a visually compelling advertisement, Whitbreads effectively showcased their brand to locals and visiting tourists. Targeted local advertising helps you connect with your immediate community and strengthen customer relationships.
Enhancing Hospitality Marketing: Mint. Buderim
Mint. Buderim, approached The Ageing Sea to revamp their onsite menu boards and promotional A-frames. By designing and producing eye-catching drink displays and updating their menu, Mint. Buderim effectively showcased their range of drinks and foods, enticing customers and enhancing their dining experience.
Digital Transformation: Talk Plus Allied Health Centre
Talk Plus Allied Health Centre in Caloundra recognized the need for a new website and engaged The Ageing Sea for their expertise. The project involved website design, development, and digital content creation, including copywriting, photography, and video production. By carefully planning and executing each stage of the project, The Ageing Sea ensured a user-friendly website that effectively communicated the services offered by Talk Plus Allied Health Centre. Stay tuned, launching 2023.
Promotional Collateral for Regional Queensland: Soundtrails
Dive into captivating audio experiences by Soundtrails, the leaders in immersive storytelling. Their expansion in 2022 brought unique experiences to regional towns along the eastern seaboard. The Ageing Sea collaborated with Soundtrails for the recent production in Western Downs Regional Council. Together, they designed and produced promotional material for the new Soundtrail, aiming to create an enticing and informative experience for locals and visitors. The visually captivating brochures, posters, and postcards showcased the allure of the Soundtrail, inviting exploration of the region's rich stories and history. This collaboration ensures visually stunning material accompanies each audio experience, enhancing the journey. Discover hidden gems and untold tales through the latest Soundtrail in Western Downs Regional Council, combining storytelling, history, and technology.
Captivating label designs: Solid Ground Roasters
Coffee lovers, rejoice! Solid Coffee Roasters, the creative minds behind delicious brews, have come up with a brilliant idea to captivate your senses even further: coffee scented candles. The Ageing Sea had the pleasure of collaborating with the Solid Coffee Roasters team to design captivating labels for these aromatic delights. With their expertise in label design, The Ageing Sea ensured that the candle labels perfectly complemented the brand's existing designs.
To further enhance the online shopping experience, they also photographed the coffee-scented candles, bringing them to life on the Solid Coffee Roasters' Shopify website. This update included setting up product pages for their Cold Brew and Hulk Blend, updating wholesale client information, and adding reorder stickers with convenient QR codes. Now, customers can indulge in the invigorating aroma of coffee both through their taste buds and the ambiance of their homes. Check out some of the captivating end results on Solid Coffee Roasters' website and get ready to be enchanted by the fragrance of their coffee scented candles.
July to September Creative Solutions
As a small to medium-sized business owner, you understand the significance of effective branding and creative design solutions. These elements play a crucial role in attracting customers and driving your business towards success. In this final section of this article, we'll delve into the exciting projects undertaken by The Ageing Sea from July to September, showcasing their expertise in logos, branding, brochure design, website design, and advertising creative. Let's explore how their innovative solutions can elevate your business.
Cooler Bag Design for Lallemand Animal Nutrition:
When it comes to product transportation and delivery, Lallemand Animal Nutrition sought The Ageing Sea's expertise in designing a visually appealing cooler bag for their newest product, Magniva. By collaborating closely with Lallemand, The Ageing Sea researched, developed creative concepts, and applied brand assets to the cooler bag design. The result was a functional and aesthetically pleasing cooler bag that reflected Lallemand's brand identity.
Brand Guidelines and Stationery Development for HMG:
As part of the SDIS tender, The Ageing Sea worked with HMG to expand and document their brand. They developed comprehensive brand guidelines, master assets, and supporting elements. Additionally, The Ageing Sea designed stationery templates and email marketing templates that aligned with HMG's brand identity. By providing HMG with these essential brand assets, The Ageing Sea empowered them to maintain consistency and professionalism in their communications.
Go-To-Market Strategy for Haynes (Labour Hire):
Haynes Group approached The Ageing Sea with the goal of repositioning their brand within the competitive labour hire and recruitment sector. The Ageing Sea conducted in-depth research and analysis to develop a robust go-to-market strategy. This strategy encompassed customer and competitor insights, brand launch planning, social media and content strategy, digital advertising, and customer touchpoints. By implementing this comprehensive strategy, Haynes positioned themselves for success in their target market.
Logo Design: The Drop Espresso Bar
The Ageing Sea collaborated with The Drop to design a captivating logo badge. By carefully considering the client's brief and examples, The Ageing Sea developed a logo badge design that represented The Drop's brand identity. With client revisions and final adjustments, The Ageing Sea delivered a high-quality logo badge that captured The Drop's essence.
Print Collateral for The Osteopath:
The Ageing Sea assisted The Osteopath in developing print collateral to enhance their marketing efforts. They designed and produced DL flyers, business cards, magnets, stickers, and letterheads that showcased The Osteopath's services in an engaging and visually appealing manner. These print materials serve as valuable touchpoints for clients, leaving a lasting impression of professionalism and quality.
Capability Statement Update for Done & Dusted Demolition:
Done & Dusted Demolition enlisted The Ageing Sea's help in updating their capability statement. The Ageing Sea worked closely with Done & Dusted Demolition to refine their existing capability statement, ensuring it accurately represented their business and capabilities. By delivering an updated and well-designed capability statement, The Ageing Sea empowered Done & Dusted Demolition to present their expertise and services effectively to potential clients.
Embracing creative design solutions is essential for small to medium-sized businesses aiming for success in today's competitive market. The Ageing Sea's expertise in logos, branding, brochure design, website design, and advertising creative can elevate your brand and effectively communicate your value proposition to your target audience. By collaborating with The Ageing Sea, you can unlock your brand's potential and leave a lasting impact on your customers. Invest in creative design solutions today and watch your business thrive.
October / November / December
Embrace the Vibrant Season with Acres Noosa's Spring Advertising Campaign
As the blossoming season of Spring approaches, Acres Noosa is gearing up to captivate audiences with a fresh and engaging social media advertising campaign. They recognised the importance of showcasing new content to attract attention and drive engagement. To achieve this, Acres Noosa partnered with The Ageing Sea to direct and produce a captivating video and photography shoot.
The focus of the shoot was to highlight the new tenants, namely Osteos of Noosa and The Nursery at Acres, along with all other tenants within the premises. The team at The Ageing Sea worked closely with Acres Noosa to ensure a seamless process. They created compelling video and photography content that showcased the unique offerings of each tenant. The end result was a collection of visually stunning assets that perfectly represented the essence of Acres Noosa.
Once the video and photography content were finalised, The Ageing Sea collaborated with the social media team to distribute the assets for scheduling. This ensured that the content would be strategically shared on Acres Noosa's social media channels to maximise reach and engagement. Additionally, the tenant pages on the Acres Noosa website were updated to feature the latest content, providing visitors with a comprehensive overview of the diverse offerings available.
Looking ahead to the festive season, The Ageing Sea also worked on an updated 40-second edit specifically designed for the social media advertising campaign from mid-December 2022 to January 2023. The goal was to attract day trippers and holiday makers visiting Noosa during the Christmas period. By leveraging captivating visuals and a compelling narrative, Acres Noosa aimed to entice potential visitors and create a sense of excitement around the destination.
Website Redesign: Wagners
In addition to the Acres Noosa project, The Ageing Sea was also entrusted with the task of designing and developing a website for Wagners. With a comprehensive range of services offered by Wagners, including cement, concrete, precast, steel, transport, engineering solutions, and quarries, The Ageing Sea was responsible for creating page layouts that effectively showcased each aspect. They meticulously crafted the main pages and subpages, incorporating features such as a featured news feed, information about the company's approach, team profiles, projects, careers, trade accounts, investor information, and contact details. The website was designed to be user-friendly, visually appealing, and aligned with Wagners' brand identity.
Brand Identity and Label Designs: Sand & Land
Another exciting collaboration was with Sand & Land for their brand identity and label designs. The Ageing Sea utilized the supplied brief and reference materials to create stunning concepts that captured the essence of Sand & Land's candle collection. They meticulously illustrated and digitalized flora and fauna elements to represent each candle scent. The result was a series of beautifully designed candle labels that perfectly reflected the brand's identity and appealed to target customers.
Social Media: Complete Envirotest
Additionally, The Ageing Sea worked with Complete Envirotest on their rebranding efforts. We designed and produced stationery templates for reports, policies, and procedures, ensuring that the new brand style and elements were seamlessly incorporated. The templates were created to streamline internal processes and maintain consistency in communication materials. The Ageing Sea also provided support in designing and producing skateboard deck artwork for a unique project related to the Kalgoorlie streetscape.
Furthermore, The Ageing Sea assisted businesses in enhancing their online presence. They updated and optimised LinkedIn pages, ensuring that companies effectively represented their brand identity and engaged with their target audience. The Ageing Sea also provided social media management services, helping businesses leverage LinkedIn and Facebook to connect with customers and drive engagement.
At The Ageing Sea, we specialise in the art of brand communication, empowering small to medium businesses to achieve their goals. With our friendly and empathetic approach, we collaborate closely with business owners to bring their vision to life. By harnessing the power of impactful logos, compelling brochure designs, engaging website experiences, and captivating advertising campaigns, we help businesses establish a strong and distinctive identity. Our goal is to leave a lasting impression on their audience, forging meaningful connections that drive long-term success.
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