Client Summary:

Earth Friendly Concrete® (EFC) is a Game Changing Ultra-Low-Carbon Concrete Technology. EFC are a proud clean technology company that provides ultra-low carbon concrete solutions to reduce the climate impact of cement in our built environment. Their purpose is to reduce the carbon footprint in the built environment.

Mission:

EFC was venturing into Europe, opening a satellite office in London late 2021. This expansion prompted a comprehensive rebranding effort, including updates to marketing collateral, website, merchandise, signage, and stationery, to align with the new development.

Deliverables:

Workshop & Planning
Brand Audit
Brand Identity Refresh
Key Messaging & Copywriting​​​​​​​​
Brand Style Guide & Master Assets​​​​​​​​
Website Design & Email Marketing​​​​​​​​
Press Advertisement ​​​​​​​​
Stationery Templates ​​​​​​​​
Digital Marketing Assets
Go-To-Market Support

Website:
earthfriendlyconcrete.com

Outcome:

Our journey began with a discovery workshop, gathering insights to lay the bedrock of their brand. This foundational step paved the way for informed decisions and comprehensive support.

Starting by meticulously reviewing the assets supplied we updated each logo variation and it’s implied application. We then seamlessly integrated the refreshed brand identity into a comprehensive style guide that captured EFC’s purpose, voice, logos, colors, fonts, and the preferred usage and guidelines for the wider group. This guide extended to product branding, partnerships, and diverse range of marketing collateral.

Our team crafted an expansive array of branded collateral and visual systems, from logo and tagline lockups to website, digital marketing assets, brochures, press ads, stationery, signage, and uniforms.

With finalised master assets and templates, we equipped the client for seamless implementation and internal adoption. Our collaborative journey culminated in empowering them to showcase their brand cohesively and confidently.