Client Summary:

MB Financial Group, a Sunshine Coast-based finance services leader for almost a decade, embodies empowerment, knowledge, and diversity at its core. Our seasoned team excels in financial planning, tax expertise, accounting, bookkeeping, and lending.

Mission:

The Ageing Sea collaborated with MBFG to craft their innovative property management brand. MBFG Property goes beyond conventional property management agencies. They provide a comprehensive approach coupled with a suite of financial services that distinguishes them in the market. Selecting the right property management partner is pivotal, and their mission is to transform the property management experience, ensuring success for their clients.

Deliverables:

Workshop & Planning
Brand Strategy
Brand Identity Development
Tagline, Key Messaging & Copywriting
Brand Style Guide & Master Assets

Photography & Video
Website Design
Stationery & Templates
Digital Marketing Assets
Signage (Office, Vehicle)
Sales Brochure

Website:
www.mbfgproperty.com.au
www.mbfg.com.au

Outcome:

The MBFG Property branding project, initiated in April 2023, entailed a collaborative effort with their leadership and operations team to craft a brand that authentically represented their distinct culture and business philosophy.

We commenced with a comprehensive creative brief, conducting a discovery workshop to establish the brand's foundational elements and personality. Insights gleaned from this workshop became instrumental in laying the groundwork for their brand strategy.

Our subsequent step involved a thorough review and refinement of our findings, which were then meticulously documented alongside MBFG's business and marketing goals, objectives, customer profiles, and competitor analysis.

Equipped with a detailed creative brief and extensive research, we embarked on a quest to create a brand that perfectly aligned with all predefined parameters.

Our presentation to the client encompassed brand purpose, personality, values, brand identity concepts, taglines, key messages, brochures, stationery, signage, uniforms, merchandise, and digital marketing assets.

Upon securing a clear direction, we meticulously planned, produced, and directed a video and photography shoot, concurrently developing digital content tailored for their website and digital marketing endeavors.

With the final master assets and templates ready, we delivered them to the client for seamless implementation and internal utilisation.

Our journey continued with the creation of a sleek, user-friendly Squarespace website, enriched with fresh digital content. Presently, we are actively engaged in providing comprehensive go-to-market support.