Client Summary:

Founded in 1994, Auschrome is the leading choice for component reclamation, manufacturing, and reconditioning services. Operating throughout Australia and Indo-Pacific regions, Austchrome provide services to mining, defence, agriculture, and heavy industries.

Mission:

The team at Sime Darby Industrial Services / Austchrome approached The Ageing Sea looking for assistance to rebrand. They needed to futureproof their brand whilst encompassing the company’s core values of innovation, quality and valuing it’s people.

Deliverables:

Workshop & Planning
Brand Strategy ​​​​​​​​
Brand Identity Development ​​​​​​​​
Tagline, Key Messaging & Copywriting​​​​​​​​
Brand Style Guide & Master Assets​​​​​​​​
Website Design & Onboarding Comms​​​​​​​​
Capability Statement (Copy & Design)​​​​​​​​
Stationery Templates ​​​​​​​​
Digital Marketing Assets

Website:
austchrome.com.au

Outcome:

We met (online) with the key stakeholders in late 2021 to workshop, plan and forecast the re-brand project. 

We took the leadership team through a rigorous Q&A session where we established the foundations of the brief through their what, how and why. Once we’d distilled and confirmed this information, we documented the foundations of the brand and started developing the new visuals. 

The amount of great insight extracted it was an easy task to develop the brand personality, language, voice, key messages, and tagline options. 

Once approved we created the brand visuals including brand logos, master assets (icon, stacked, landscape, reversed, etc.), colours and fonts. And continued developing visual systems across all media including websites, social media, uniforms, merchandise, signage, onboarding communications, capability statement, stationery templates and digital marketing assets to ready the brand for launch. 

We documented the entire brand for the internal marketing team in and easy to decipher style guide.