Branding Services
Where purpose meets design, building brands that resonate, endure and convert.
Why Branding Matters.
A memorable logo is great, but true brand power comes from clarity of purpose. By uncovering why your business exists and what you stand for, we craft a narrative and visual identity that your audience instantly relates to—and trusts.
Framework
1. Brand Strategy
Purpose & Foundations
Brand Personality Development
Customer & Competitor Research
Gap & Positioning Analysis
Get crystal-clear on who you are, who you serve and where you fit.
2. Brand Development
Name Development & Trademark Checks
Key Messaging & Taglines
Logo & Visual Identity Design
Comprehensive Style Guide
Translate strategy into a cohesive voice and visuals that stick.
3. Go-To-Market Strategy
Value Proposition & Positioning Statement
Business & Marketing Goal Alignment
Social Media & Content Strategy
Digital Ad Campaigns & Customer Journeys
Launch (or relaunch) with the right message, in the right places, at the right time.
4. Brand Design & Systems
Master Logos, Icons & Wordmarks
Colour & Type Hierarchy
Stationery & Templates
Website, Social, Ads, Brochures, Signage & Uniforms
Ensure every touchpoint looks, feels and sounds unmistakably you.
Process
Discovery Workshop – A deep-dive into your vision, customers and competitive landscape.
Strategic Blueprint – We distil insights into positioning, personality and goals.
Creative Exploration – Naming, messaging and design concepts are crafted and refined.
System Build-out – Style guides and asset libraries keep every future execution on-brand.
Launch & Support – Go-to-market plans, campaign assets and ongoing optimisation.
Packages
The Pacific (Gold / Corporate)
Suitable for Larger Businesses or Corporations with Internal Marketing Team looking reposition.
Timeframe: 6 Months
Discovery Workshop
Name Development (optional)
Brand Strategy
Go-To-Market Strategy
Brand (Logo, Colours, Fonts, Icons) Development
Style Guide, Systems, Templates and Master Assets
Stationery Templates
Capability Statement & Content
Email Marketing Template
Digital Marketing Templates
Photography
The Atlantic (Silver / SME)
Suitable for Small to Medium Business owners wanting to add brand value to existing business.
Timeframe: 3 Months
Discovery Workshop
Brand Strategy
Go-To-Market Strategy
Brand (Logo, Colours, Fonts, Icons) Development
Style Guide, Systems, Templates and Master Assets
Stationery Templates
Email Marketing Template
Photography
The Tasman (Bronze / Startup)
Suitable for Start-ups looking to start on the right foot and add value to business concept.
Timeframe: 8 Weeks
Discovery Workshop
Brand (Logo, Colours, Fonts, Icons) Development
Brand Style Guide and Master Assets (Small)
Stationery Templates
Digital Marketing Templates
Photography
Deliverables
Brand Strategy Deck – purpose, values, audience, positioning.
Naming & Messaging Toolkit – name options, taglines, elevator pitch, key messages.
Visual Identity Suite – primary & secondary logos, colour palette, typography, iconography.
Comprehensive Style Guide – usage rules for print, digital and environmental media.
Go-To-Market Roadmap – channel plan, content calendar, ad concepts, customer journey maps.
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Primec
SDIS needed to reposition Haynes Mechanical within the ever-evolving mechanical maintenance sector.
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Austchrome
SDIS and Austchrome required a rebrand to future proof the business and encompass it’s core values.
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Haynes
Haynes' business was rapidly changing and the existing brand was not in sync and required a contemporary re-brand.
Sunshine Coast Biosphere
The Ageing Sea crafted a cohesive visual identity for the Sunshine Coast Biosphere, enhancing brand recognition and community connection through refined design elements and marketing assets.
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Windsor Park
The Ken Guy Buderim Property marketing team needed to create property marketing package for their new development Windsor Park.
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Complete Envirotest
Kalgoorlie based testing and compliance company, Complete Envirotest, required a brand refresh and an update to their website.
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Solid Ground Roasters
Solid Ground Roasters were creating a brand that needed to capture the owners values and continued commitment to the local community.
Ready to Build a Brand People Love?
Whether you’re launching something new or refreshing an established name, The Ageing Sea turns purpose into powerful branding—and powerful branding into measurable growth.
Get in touch or write a creative brief.
Not sure what you need? No problem. Let’s chat and we’ll work it out together.
Leave a brief message and we’ll get back to you as soon as we can. We look forward to hearing from you.
Telephone +61 (0) 422 605 067
Meetings by appointment only.
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