Client Summary:

Fiona Berkin (Prolific’s Founder), is an exceptional leader with 20+ years of CEO experience. Fiona scaled a facilities management company from $3 million to $300 million and doubled the bottom line of a social impact charity during the pandemic. Now, as Chair of the Noosa Biosphere Reserve Foundation, she champions projects that balance environmental protection with societal and economic needs. Her career reflects resilience, purpose, and a commitment to leaving a lasting legacy for humanity and the planet.

Mission:

Fiona engaged The Ageing Sea to craft a brand for Prolific to conveyed her vision for sustainability, creativity, and simplicity. The focus was on creating a cohesive visual identity that aligned her purpose with her audience’s values.

The key priorities focused on developing a simple brand strategy and identity that emphasised natural, regenerative themes, crafting messaging to promote mindful consumption, creating a strong digital footprint, and producing professional marketing assets and materials to amplify the mission effectively.

Deliverables:

Workshop & Planning
Brand Strategy
Brand Identity Development
Tagline, Key Messaging & Copywriting
Brand Style Guide & Master Assets

Photography
Website Design
Stationery & Templates
Digital Marketing Assets
Social Media Content & Campaign

Website:
prolificage.com.au

Outcome:

The Ageing Sea delivered a comprehensive branding package, beginning with workshops to define Prolific’s vision, target audience, and messaging.

The deliverables included a modern brand identity featuring a logo with natural elements symbolising balance and sustainability, alongside clear and compelling messaging supported by an inspiring tagline documented in a detailed brand style guide ensured consistency across all applications, while authentic photography captured Prolific’s ethos and natural beauty.

The Ageing Sea created user-friendly Squarespace website to engage audiences effectively, complemented by a simple stationery, professional templates, and digital marketing assets to enhance the online presence.

Once the brand was completed The Ageing Sea was engaged to create and schedule social media content to further amplified Prolific’s mission and start the conversation about mindful consumption.

The result was a polished and cohesive brand that embodies Fiona’s vision, establishing Prolific as a beacon of thoughtful design and purpose, ready to drive meaningful change.