Client Summary:

Lallemand's history began in the late 19th century in Montreal, Canada. Originally a baker's yeast producer, it evolved from yeast, it became a global leader in microbial fermentation, serving various industries. In the late 1980s, Lallemand entered the animal nutrition sector, focusing on bacteria for silage inoculants and probiotics. Today, Lallemand Animal Nutrition is a prominent player globally, dedicated to enhancing the well-being of various animal species through scientific research and microbial management.

Mission:

In 2016, Lallemand Animal Nutrition approached The Ageing Sea with a pressing challenge. Their national marketing team was in need of continuous advertising creative and brand design assistance for a range of marketing initiatives, such as Integrated Advertising Creative, Event Landing Page & Email Marketing, Product Brochure Design, Direct Mail Design, Digital and Print Advertising, Product Logos, Packaging Design, Merchandise and more. The primary pain point for Lallemand was the inconsistency in messaging and the lack of visually appealing materials within their existing marketing collateral.

Deliverables:

Integrated Advertising Creative
Event Landing Page & Email Marketing
Product Brochure Design
Direct Mail Design
Digital Advertising
Print Advertising
Product Logos
Merchandise

Website:
lallemandanimalnutrition.com

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“Navigate the ocean of brand communication with The Ageing Sea. Kyle and the team at The Ageing Sea are more than just a group of talented creatives — they’re a powerhouse. They deliver results that rival the industry giants and are effective in helping you achieve your marketing objectives time and time again.”

~ Ben Morgensen, National Marketing Manager, Lallemand Animal Nutrition

Outcome:

Since partnering with The Ageing Sea, Lallemand Animal Nutrition has witnessed significant improvements in their marketing materials and campaigns. By addressing the inconsistency in messaging and enhancing the visual appeal of their collateral, Lallemand has achieved greater brand recognition and engagement.

The collaboration has resulted in the creation of dynamic advertising campaigns across digital and print platforms, effectively reaching and resonating with their target audience.

The Product Brochure Designs have provided comprehensive and visually captivating information about Lallemand's products and services, aiding in customer understanding and decision-making. Direct Mail campaigns have yielded increased response rates, thanks to eye-catching designs and compelling messaging.

The Digital Advertising creative have expanded Lallemand's online presence and visibility, driving website traffic and generating leads. Print Advertising materials have enhanced Lallemand's presence in industry publications and trade shows, effectively showcasing their offerings to a wider audience.

Additionally, the creation of Merchandise has allowed Lallemand to extend their brand reach beyond traditional marketing channels, fostering customer loyalty and brand affinity.

Overall, the collaboration between Lallemand Animal Nutrition and The Ageing Sea has not only addressed the initial pain points but has also contributed to the company's continued success within the Australian animal nutrition industry.