Acres Noosa: Advertising Creative, Website, Photography, Videography, Campaign Management, Copywriting and Print Design.

Challenge

Acres Noosa required updates to their digital footprint along with a social advertising to attract new customers to the centre.

Process

The Ageing Sea started by updating their existing website and followed by developing video content for an online advertising campaign.

Solution

We were excited to plan, produce and direct a video and photo shoot for all seven tenants at Acres Noosa in Noosaville. We storyboarded and wrote the script for a 40 and 80 second video and shot the still photography to support campaign on social media.

We then launched an advertising campaign on Facebook and Instagram with ad gurus, Cloud Clicks in Maroochydore.

To support the online campaign, we also produced print collateral which was distributed through the Noosa Tourism Visitors Information Centre on Hastings Street, Noosa Heads.

We’re happy to report the campaign was a great success with 20,000 potential customers (Sept-Oct) searching the Acres Noosa address on Google Maps! We repeated the digital campaign December 2021 to January 2022 to drive traffic to the centre during peak season.