Haynes Group: Brand Development, Website, Print, Signage, Design, Advertising Campaigns, Video Production and Brand Management.
Challenge
The Haynes Groups' business was rapidly changing and the existing brand was not in sync. Our agency was briefed to review the entire business and create a contemporary brand that could adapt with the current business environment.
Process
We facilitated workshops with the executive leadership team, conducted customer research and analysed market competitors directly and indirectly. We then documented our findings for review.
Solution
We developed their new brand purpose and identity that aligned with the research findings and the businesses new direction. The entire brand roll out was documented in a 90 page brand standards guide.
Brand Purpose
Brand Ideology
Haynes Group Purpose and Values Video
Brand Standards
Brand Identity
Stationery, Screen Saver and Website
The work is as good as any big agency
~ Rob Freeman, CEO, Haynes Group.
Launch Invitations
Employee Merchandise
Vehicle Signage
Stationery
Corporate Profile
Planning your own rebrand, website refresh or campaign?
If this project sparked ideas for your business, we’d love to hear about them. We help growing organisations move from “bit pieced together” to cohesive brands, websites and campaigns that feel like you – and work in the real world.