Haynes Group: Brand Development, Website, Print, Signage, Design, Advertising Campaigns, Video Production and Brand Management.

Challenge

The Haynes Groups' business was rapidly changing and the existing brand was not in sync. Our agency was briefed to review the entire business and create a contemporary brand that could adapt with the current business environment.

Process

We facilitated workshops with the executive leadership team, conducted customer research and analysed market competitors directly and indirectly. We then documented our findings for review.

Solution

We developed their new brand purpose and identity that aligned with the research findings and the businesses new direction. The entire brand roll out was documented in a 90 page brand standards guide.