Haynes 'Where's Jonno?' Campaign Creative

It’s been a busy spring so far with tons of great projects completed and more on the horizon.

We were briefed by Haynes to create a fun integrated advertising campaign across TV, Radio and Digital Billboard in north Queensland.

The ‘Where’s Jonno?’ Campaign is a fun, light hearted animated campaign focused on engaging diesel fitters and mechanical trades candidates between Rockhampton and Cairns.

The scene is set around two work mates on smoko enquiring about a buddy who’s moved on to greener pastures thanks to the crew at Haynes Recruitment who’ve landed him a job on top dollar just over the hill.

The copywriting, tone of voice and voice over artists were carefully selected to meet the brand ethos and vales.

You can see the campaign on the WIN Network, Triple M and on display in the Mackay Airport Departure Lounge throughout September and October.